The 37 Female Designers Changing the Way We See Fashion Now
Should there be more women creative directors at fashion’s top heritage houses? Absolutely. As Donatella Versace put it, when the question was asked of her: “It’s vital to have women in all senior positions within all industries—the world is a better place when you have diverse perspectives.” Or consider this from Maria Grazia Chiuri, who has rallied collaborators around her at Dior since day one. “From the beginning, the idea was to show how much fashion is a big community.” As of now, though, there just isn’t enough diversity in the fashion industry’s upper ranks—neither gender diversity nor racial diversity, for which the statistics are even worse.
The reasons for this are many, though much of it comes down to the prejudicial treatment of women of childbearing age, who are often sidelined or passed over for promotions in favor of their male counterparts. Tory Burch’s own $2.25 billion business was founded not long after the birth of her third son, “out of the necessity of having a place to work that had flexibility and understood the challenges that women faced in managing being a mom and having a career,” she told me. On that note, congratulations are in order for Chloé’s incoming creative director, Chemena Kamali, the lone woman appointed to a heritage brand since a string of male appointments got this conversation started last year.
As this portfolio of designers reveals, there’s no shortage of women leaders in fashion, many of whom are launching their own labels and writing their own rules. There’s Phoebe Philo, who has adamantly refused to join the fashion show circuit with her new eponymous label, but whose debut collection sold out in mere minutes. There’s Aurora James, whose 15% Pledge has, in just three years, enabled 625 Black-owned businesses to thrive (it’s also set a target of driving $1.4 trillion of wealth generation to Black entrepreneurs by 2030). There’s Anna October, the Ukrainian designer forging on with production of her burgeoning brand in Kyiv despite the Russian invasion, with a J.Crew collaboration already under her belt. And, of course, there is our March cover star Miuccia Prada, who, at 74, presides over the top two labels of the Lyst Index’s hottest brand ranking: Prada and Miu Miu.
Is there another legend in the making in this group of comers, which extends from Diotima’s Rachel Scott and The Frankie Shop’s Gaëlle Drevet in New York to Martine Rose, Grace Wales Bonner, and Supriya Lele in London, and beyond to Lagos’s Lisa Foliweyu and the Chinese-born Caroline Hu? If they use their perceived weaknesses as the strengths they are—let their autobiographies lead, in other words—then, yes: You could be looking at the leaders of the heritage brands of the 22nd century.
LOOKING BOTH WAYS
For Maria Grazia Chiuri, leading a fashion house doesn’t mean anything if you only ever put yourself at the center of it. “From the beginning, the idea was to show how much fashion is a big community,” says Chiuri, seen above in Dior’s Paris atelier. “I needed to have other voices to speak about femininity, about feminism, about values.” Photographed by Viviane Sassen. Sittings Editor: Taylor Angino.
PAINT IT RED
Last October, Sarah Burton departed Alexander McQueen, the label she oversaw for 13 years, with a show that was a tour de force of scalpel-sharp tailoring and exquisite artisanal effects. Model Liya Kebede wears Alexander McQueen jacket and pants; alexandermcqueen.com. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
HAPPY RETURNS Phoebe Philo’s back—and how. It’s fashion (and a business approach) on her terms: Make it special and unique, and in smaller, more sustainable numbers. Yet again, she catches the moment. Kebede wears a Phoebe Philo jacket and pants; phoebephilo.com. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
CAFÉ SOCIETY
“Where women are today,” Tory Burch says, “they’re coming into their own idea of their own sexuality, their individuality.” Stopping for a coffee at Square Diner, model Emily Ratajkowski wears a Tory Burch dress, earrings, and bracelet; toryburch.com. Photographed by Tess Ayano. Fashion Editor: Jasmine Hassett. Hair, Sabrina Szinay; makeup, Janessa Pare. Produced by artProduction.
HOUSE RULES
“Of course Karl raised me,” says Chanel’s artistic director, Virginie Viard, of her longtime friend and mentor Karl Lagerfeld, with whom she worked for 32 years. “But more and more, I find myself rediscovering Coco. That sense of freedom and modernity—it feels like her moment now.”
Phoebe Tonkin and Louisa Jacobson both wear Chanel dresses and jewelry; select Chanel boutiques. Photographed by Norman Jean Roy. Fashion Editor: Eric McNeal. Hair, Tsuki; makeup, Grace Ahn. Produced by Canvas Production. Set Design: Viki Rutsch.
TWO FOR ALL Gilda Ambrosio (left) and Giorgia Tordini were best known for their street style when they launched The Attico in 2016. Eight years later, their line—comprised of everything from vintage-inflected party frocks to tomboy cargo pants and sweeping duster coats—is stocked in 250 stores worldwide. Photo: Arman Naféei
LONDON’S FINEST
Phoebe Philo, Stella McCartney,Supriya Lele, Simone Rocha, Grace Wales Bonner, Martine Rose, and Roksanda Ilinčić number among the rich list of women designers working and showing in London. For Wales Bonner: Photographed by Zoë Ghertner. Fashion Editor: Camilla Nickerson. Produced by Connect The Dots. Rocha: Photographed by Angelo Pennetta, Vogue, 2014. Rose: Andreas Larsson. Philo: Photographed by David Sims, Vogue, 2013. Lele: Will Grundy/Kintzing. McCartney: Photographed by Annie Leibovitz, Vogue, 2004.
REI’S WAY
When Comme des Garçons’ Rei Kawakubo burst upon the scene in 1981, her clothes employed fabrics—rumpled and frayed, some glowing with the sheen of cheap polyester—entirely new to the Paris runway. “I never intended to start a revolution,” Kawakubo (seen here in Paris in 2023) once said. She only wanted to create “what I thought was strong and beautiful. It just so happened that my notion was different from everybody else’s.” Photographed by Tommy Ton
THE GOOD FIGHT
Victoria Beckham and Isabel Marant: One is a former pop star turned designer; the other is a rock star of a designer. What got them there was their own look and attitude projected with confidence on to their clothes. Doetzen Kroes wears a Victoria Beckham jumpsuit; victoriabeckham.com. Liya Kebede wears an Isabel Marant jumpsuit; isabelmarant.com. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
CLOSE COVER
You likely won’t know Hermès’s Nadège Vanhee because—as always with the storied French house—the team comes first. But her impeccably made clothes resonate with intimacy and intelligence. Doutzen Kroes wears Hermès jacket, top, and pants; Hermès boutiques. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
SUIT YOURSELF
For New York–based Vanessa Barboni Hallik and Elizabeth Giardina of Another Tomorrow, there can be no style without serious consideration of ethical and environmental concerns. Kroes wears an Another Tomorrow jacket and pants; anothertomorrow.co. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
DIVIDE AND CONQUER
They might seem like poles apart—the romantic (Alberta Ferretti) and the realist (Gabriela Hearst)—but where they meet is the strongly held belief to always put women first. Kebede wears Alberta Ferretti; Neiman Marcus. Kroes wears Gabriela Hearst; gabrielahearst.com. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
OPEN SEASON
For Louise Trotter’s 2023 debut for Carven, she played to her own strengths and that of the house: fashion and functionality, writ large. Doutzen Kroes wears a Carven parka and shirt; carven.com. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
RED NOTICE
Whether they’re feeling minimalist or maximalist, what’s always right about Mary-Kate and Ashley Olsen is their instinct to make it chic—and to do it with conviction. Kebede wears The Row; therow.com. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
WEARING IT WELL Dami Kwon and Jessica Jung’s Seoul-based label We11done is pronounced “well-done,” and that’s certainly true of their streamlined look, with its au courant whiffs of both the ’90s and the noughties. Kroes wears We11done shirt; we11-done.com. Photographed by Bibi Borthwick. Fashion Editor: Camilla Nickerson.
BEACHY KEEN
In Zimmermann, the Australian-born Nicky Zimmermann has launched a behemoth of a women-centric brand—with the help of her sister, Simone, who is now COO—that appeals to those craving gorgeously light and fluid clothing loaded with color, ruffles, guipure lace, and embellishment wherever they are in the world. Photo: Georges Antoni
Images of Kebede and Kroes: Hair, Soichi Inagaki; makeup, Celia Burton. Produced by Holmes Production. Set Design: Roxy Walton. Manicurist: Adam Slee. Tailor: Carson Darling-Blair. Photographed at Waddington Studios.
Nicole Phelps, in her insightful article “Women Dressing Women: The 37 Female Designers Changing the Way We See Fashion Now,” highlights the innovative contributions of female designers who are redefining modern fashion and pushing the boundaries of style.
For a closer look at these trailblazing designers, you can read Nicole Phelps’ full article on Vogue.